The difference between sustainable tourism and ecotourism

As travellers become more aware of the environmental situation, they are looking for new ways to travel, particularly in a more responsible way. While sustainable tourism and ecotourism are two concepts that are often associated, they have many key differences. Sustainable tourism focuses on sustainability in general, based on the pillars of sustainable development, whereas ecotourism focuses on protecting the environment and raising awareness of nature conservation.

What is sustainable tourism?

Definition

According to the World Tourism Organisation (UNWTO), sustainable tourism is ‘tourism that takes full account of its current and future economic, social and environmental impacts, by meeting the needs of visitors, professionals, the environment and host communities’ (source ATD). Its aim, defined by Agenda 21 in 1992, is to “make the improvement of environmental and social conditions resulting from the development of tourism compatible with the maintenance of development capacities for future generations”.

All those involved in tourism can envisage a sustainable tourism approach by integrating the 3 principles of sustainable development: environmental, economic and social, into their management or the services they offer. Sustainable tourism must develop long-term ecological solutions by making optimum use of environmental resources, preserving essential ecological processes and helping to safeguard natural resources and biodiversity. Solutions must also be economically sustainable by ensuring economic activity (job creation, wage stability, profit opportunities and social services for host communities). But it is also ethically and socially equitable in terms of preserving the socio-cultural identity of the host populations, their traditions and the conservation of their cultural and living heritage.

Accommodation providers, restaurateurs, leisure professionals, towns and all those involved in tourism have a major role to play in developing the sector. They will have to make travellers aware of the problems of sustainability and then get them to participate in the change by proposing solutions that they can adopt in order to behave more responsibly.

Marseille’s sustainable approach

The move towards sustainable tourism is rewarded by labels and certifications. Clef Verte, Ecolabel and Ecotable are the main labels awarded to accommodation and restaurant operators for their commitment to raising awareness of the environment, managing energy, water and waste, and using local products. Many of Marseille’s establishments have acquired these labels thanks to the guidance and support of the Office de Tourisme, des Loisirs et des Congrès (OTLCM) and the city. OTLCM has also obtained ISO 20121 certification and the Sustainable Innovative Destination label, making the city a destination capable of welcoming tourists in good conditions while limiting the negative impact of tourist activities.

What is ecotourism?

Definition

Unlike sustainable tourism, which is more general, ecotourism is a form of tourism that focuses on protecting the environment and preserving local cultures. It focuses on visiting natural sites and rural areas using an environmentally friendly approach. Its aim is to encourage travellers to discover natural ecosystems, animal species and local cultures while minimising their impact on these sites. It is also a unique opportunity for travellers to discover local cultures and traditional ways of life, and a good way of discovering the wonders of nature while adopting an environmentally-friendly approach.

Ecotourism in Marseille

Ecotourism means taking into account the environmental and social impacts of your trip and minimising them as much as possible.

To practise ecotourism responsibly, start by choosing certified and labelled ecological tourist establishments, and look for accommodation providers who are committed to adopting ecological and sustainable solutions.

Marseille is a city with a wide range of environmental features, both by the sea and close to the mountains, making it a real playground for nature lovers. Many players are involved in ecotourism, including the Parc national des Calanques, which is innovating in terms of preserving the park and ensuring the conservation of a high-quality area. To discover this jewel of nature, there are easily accessible walks that will take you to some of the most beautiful beaches in the Mediterranean. To round off the day, take a stroll through the fish market in the Vieux-Port, and visit the Musée du Savon de La Licorne, which showcases the local know-how and traditions of the city of Marseille.

During your activities, respect the environment and avoid disturbing the local flora and fauna, leave no rubbish on natural sites and use environmentally-friendly products such as ecological sun creams that leave no residue in the water.

By buying local produce and eating in Ecotable-certified establishments, you are supporting their transition to responsible catering.

You can also reduce your carbon footprint by using sustainable modes of transport, such as public transport, cycling or even an electric boat if you want to visit the Frioul islands.

This way, you can minimise your impact on the planet while enjoying the destination’s environment.