Maxime Tissot, Director of the Tourist Office, presented the 2022 tourism report, announcing very good figures, some of which exceeded those of 2019, which had been a historic year, particularly for the business tourism sector, which had a very good year, with economic spin-offs that exceeded expectations!
The Tourist Office and Convention Bureau ran more than 70 promotional operations in the leisure and Mice sectors, welcomed 120 journalists, 80% of whom were from abroad, sold 2,500 packages through its incoming department, and ran successful advertising campaigns in France and abroad in our priority markets.
A year ahead of the Rugby World Cup, special attention was paid to “rugby-friendly” countries such as Japan, South Africa and Australia, with missions in partnership with the CRT and eductours to Marseille to promote the many assets of the city, which will host 6 matches in autumn 2023.
Sustainable tourism has been at the heart of all our actions, with the office entering its 2nd year of ISO 20121 certification, and support for our professionals through the Clef verte and Ecotable labels, particularly with a view to upcoming major events.
On the hospitality front, the Hors les Murs program was renewed at 10 strategic points around the city, welcoming 50,000 people.
The digitalization of the Office’s tools continues, with the RoadBOOK set up at the reception desk, enabling the creation of an à la carte mini-site according to the customer’s aspirations. The FairGUEST e-reputation tool has also been rolled out (initially to all hotels and restaurants). FairGUEST enables a detailed analysis of the quality of tourist reception, and helps professionals to identify their strengths and areas for improvement, in order to improve their overall rating.
